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Our design process. We start every project by asking two questions: What is the narrative? What is the voice? We undertake a wide range of type-focused projects, tailoring our approach to each client’s unique requirements. Collaborating closely with both designers
and brands, we create meticulously crafted type.
01
Research & Concept
Through thorough research, we identify various sources of inspiration that inform the early sketching stages. Grounded in this research, we draw a selection of characters and/or words to establish a more precise direction for the project. These initial concepts may take the form of quick sketches or more refined drawings to articulate specific ideas.
02
Production
Once the project direction is set, we go through multiple rounds of design and engineering, striving for exceptional form and function in every commission.
03
Handover
Before delivering the final assets, we conduct comprehensive user testing and client reviews to ensure that everything performs well in action and meets
all expectations.
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